New Jack City

New Jack City, or simply New Jack, was created by the breeders at San Francisco Bay Area-based Epik Genetics in 2009. The team selected a high-CBD male phenotype of Jack Herer and crossed it with a Blueberry male and a Pakistani landrace X18 female.

We are very aware of the historical injustices in this industry and understand the responsibility we all have. We will use our voice and our community and our weed to try and keep this industry real. And diverse. And fair. We donate a portion of our proceeds to fund programming for currently and post incarcerated populations. Though we know there is still way more to do and we are committed to being part of the solution. Pure Beauty is female and minority owned.